Google Inc.'s YouTube is setting up a virtual screening room to bring the work of independent filmmakers to a global audience. Independent filmmakers will collect a majority share of ad revenue generated from views of their work. Struggling filmmakers already use YouTube to kick-start viral marketing campaigns. The new feature, which debuted Wednesday, gives them an easy-to-find home -- and makes them partners in drawing new ad revenue.
The screening room will highlight four new films a week, picked by a YouTube editorial panel. Submissions are welcomed. The panel also will scour film festivals and work with partners such as the Sundance Channel to identify prospects. Filmmakers can choose to have a "Buy Now" button attached to their work for sales of DVDs or digital copies. They will also collect a majority share of ad revenue generated from views of their work.
This way many youtube indie film makers will not only be able to display there work globally but also make money off of the views of there work just by it being on YouTube.....this is definitely a huge opportunity for advertisers and will have a nice impact on the world of new media. As for YouTube they are seriously considering making sure that everything they do for here on out will be to capitalize on money making ventures and move new media to the forefront.
6.20.2008
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